7 WAYS TO BOOST YOUR BUSINESS
Here are 7 ways to boost your business that won't cost you an arm and a leg!
HAVE A WONDERFUL WEBSITE
The are four steps to creating a website...
Puchase a domain name
Find a webhosting company
Prepare your content
Develop your website!
IMPROVE YOUR SEO
A beautiful website is only half the battle, clients need to be able to find you! SEO, or Search Engine Optimisation is what determines whether your website comes up on page 1 of a Google search...or page 27.
To improve your SEO, you need to consider
Onsite optimisation (keywords, title tags)
Offsite optimisation (backlinks)
JOIN IN ON SOCIAL MEDIA
Social Media isn't for everyone, but if that's where your clients are, then you need to be too. Some of the more popular sites in Australia, include
UPDATE YOUR LINKEDIN PROFILE
If your business offers goods or services to other businesses (B2B), then you really want to be on LinkedIn as well - it is the perfect place to make meaningful business connections.
Don't think of it as just a place to post your cv or find a new job, it really is so much more than that!
POST SOME GOOD OLD-FASHIONED SNAIL-MAIL
Not everyone is online, so there's still room for good, old fashioned mail through the post. Think outside of the square - how could you get your letter to stand out to potential clients if they received it amongst a pile of bills?
It would be easy for costs to sky-rocket here, so it's good to do your research first and to get lots of quotes!.
GET OUT AND NETWORK, NETWORK, NETWORK!
Online AND offline. Get out there, and get known as the go to person for your area of expertise.
Prepare an elevator pitch, pack some business cards, and go for it.
Keep in mind, the object of networking is not to sell, but to form connections with potential clients.
BUILD YOUR EMAIL LISTS
By building lists of contacts through your networking and social media, you will have a way to keep in front of prospective clients, so when they are ready to buy - you are the first person they think of.
With programs like MailChimp, mass emailing has never been so easy.
I hope you enjoyed '7 ways to boost your business'! Please do not hesitate to get in touch if you have any questions about the points raised.
Small Business VA
p: 0430 017 087