7 WAYS TO BOOST YOUR BUSINESS
Here are 7 ways to boost your business that won't cost you an arm and a leg!
HAVE A WONDERFUL WEBSITE
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The are four steps to creating a website...
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Puchase a domain name
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Find a webhosting company
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Prepare your content
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Develop your website!
COMING SOON
IMPROVE YOUR SEO
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A beautiful website is only half the battle, clients need to be able to find you! SEO, or Search Engine Optimisation is what determines whether your website comes up on page 1 of a Google search...or page 27.
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To improve your SEO, you need to consider
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Onsite optimisation (keywords, title tags)
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Offsite optimisation (backlinks)
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Technical optimisation
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JOIN IN ON SOCIAL MEDIA
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Social Media isn't for everyone, but if that's where your clients are, then you need to be too. Some of the more popular sites in Australia, include
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Facebook
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Twitter
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Instagram
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Pinterest
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Snapchat
COMING SOON
UPDATE YOUR LINKEDIN PROFILE
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If your business offers goods or services to other businesses (B2B), then you really want to be on LinkedIn as well - it is the perfect place to make meaningful business connections.
Don't think of it as just a place to post your cv or find a new job, it really is so much more than that!
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POST SOME GOOD OLD-FASHIONED SNAIL-MAIL
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Not everyone is online, so there's still room for good, old fashioned mail through the post. Think outside of the square - how could you get your letter to stand out to potential clients if they received it amongst a pile of bills?
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It would be easy for costs to sky-rocket here, so it's good to do your research first and to get lots of quotes!.
COMING SOON
GET OUT AND NETWORK, NETWORK, NETWORK!
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Online AND offline. Get out there, and get known as the go to person for your area of expertise.
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Prepare an elevator pitch, pack some business cards, and go for it.
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Keep in mind, the object of networking is not to sell, but to form connections with potential clients.
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BUILD YOUR EMAIL LISTS
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By building lists of contacts through your networking and social media, you will have a way to keep in front of prospective clients, so when they are ready to buy - you are the first person they think of.
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With programs like MailChimp, mass emailing has never been so easy.
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I hope you enjoyed '7 ways to boost your business'! Please do not hesitate to get in touch if you have any questions about the points raised.
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Michelle McGarvey
Virtual Assistant
Small Business VA
p: 0430 017 087
e:
