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Anne L Murphy

Business Coach


The Google Search Engine has pretty much become part of everyone’s vocabulary, no matter what part of the world you are in. If you need to know something you just “google it”. But did you know Google has many other tools you may not have heard of, but you should be using them?

There are so many paid and free software tools on the market today, it’s an absolute minefield out there. If you pay for them are they really better? Are the free versions only available for 14 days? How will you know if that is what you need in just 14 days? All of these questions and not really any answers.

That is where Google comes in. Google wants to give their searchers, people like you and me, the best possible results so if you’ve got information to share from your business, Google wants to make sure that you’re doing everything possible to make sure their searchers will see your business.

Here are some of my favourite Google free tools that you should be using.


Google Analytics

It goes without saying. If you haven’t set up Google Analytics for your online business, you’re missing out on important information about your business.

It’s such a valuable marketing tool that can tell you so much information about the visitors who are coming to your website, what they’re doing when they get there, what they look at, for how long, how old they are, where they live and what they might be interested in reading more of.

You can create nearly your entire marketing strategy from the information provided in Google Analytics. If you have not set it up for your website, you should do it as a priority. Even if you don’t have time to log into Google Analytics to check data regularly, you can set up reports to be sent to you based on every piece of information you need to know.


Google Alerts

Want to know what people are actually searching for on Google that might be relative to your business? Set up a Google alert for your business based on a particular keyword or keyword phrase. Keep on top of news in your niche or keep an eye on your competitors with Google Alerts.


Google Calendar

I’d love to take the time one day to find out just how different online calendar systems are out there. I bet there are thousands!

If you’re looking for an online calendar that keeps you on track, that integrates with just about every other software system around, keeps it with you on the go via your mobile phone, then you can’t go past Google Calendar.

Create different calendars for personal, home or business. You can give access to different calendars for different people. You can create reminder alerts, colour code appointments, set up recurring appointments and so much more.


Google Trends

Google Trends allows you to check on keywords or keyword phrases that are relevant to your business and check if there are trending or you can check the history of the particular keywords.

If these are keywords you use often in your business copy, it might be a good idea to use Google Trends to do some research and if they aren’t performing well, it might be time to change your copy based on what is trending, what search terms are rising or the search volume for a particular region where your target market is located.


Google Keep

I’m very much a typist and can’t get used to typing on a mobile phone so I love to have everything scheduled as much as I can from my desktop to share on various platforms that may only be available on my phone, for example Instagram.


As an Android phone owner, I love the fact that I can store all of my high performing hashtags in an entry on Google Keep from my desktop and then copy those hashtags into an Instagram post from my phone.

It’s great for recording ideas, either voice recorded or typed. Whether they are social media post or blog post ideas, things to buy, your grocery lists, things to do or an appointment coming up, put it all into Google Keep.

Besides the above, there is always Google Chrome, Gmail, Google Drive, Docs, Sheets or Forms, and so much more to Google than just the search engine.

Anne Murphy

Business Coach

Anne Murphy is a Business Coach based in the Redlands Queensland. Anne specialises in helping women online business owners grow their online business. As a business owner and busy mother of two teenagers, Anne has been running her own successful online business since 2009 and has mastered the art of juggling home, business, and life. Find out more at




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